Roger C. Parker's 99 Questions to Ask Before You Start to Write or Self-Publish a Brand-Building Book

99 Questions to Ask Before You Start to Write or Self-Publish a Brand-Building Book by Roger C. Parker http://www.publishedandprofitable.com/public/886.cfm
"The biggest reason books run into trouble is that many authors begin writing too soon. They start writing before they have fully explored their goals, readers, competition, and how they’re going to market and profit from their book. Worse, authors are frequently so in love with their ideas, they end up feverishly writing the book they’d like to read, rather than writing the book their readers want to read."
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